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Make Your Reader Stop What They’re Doing & Listen

I found this post over at Clicknewz and had to share it quick…

I have always had trouble with creating catchy headlines.  It’s something I spend extra time on.  Well when Lynn was cruising around she found a nifty little tool - Free Headline Analysis 

So I had to check it out myself…

I just randomly picked a post I had done last week.  I used “Make More Money with What You’ve Got”  Check this out.

Free Headline Analysis Results

Thanks for using Advanced Marketing Institutes Headline Analyzer! You submitted the following headline for Emotional Marketing Value analysis:   

“Make More Money with What You’ve Got”

Your Headline’s EMV Score:
42.86%

This score indicates that your headline has a total of 42.86% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

A perfect score would be 100%, but that is rare unless your headline is less than five words.

While the overall EMV score for your headline is 42.86%, your headline also has the following predominant emotion classification:

Intellectual

Empathetic

Spiritual
We’ve determined that your headline appeals equally to people’s intellectual, empathetic, and spiritual spheres! Perfect balance! 

Intellectual impact words are best used to attune copy and sales messages aimed at people and businesses involved in the fields of education, law, medicine, research, politics, and similar fields. While not restricted to these groups, by giving presentations which are weighted with Intellectual impact words, your clients and customers will be more positively influenced and you are more likely to attain a more favorable response.

Copy containing empathetic impact words are best used to attune with people and businesses involved with care-giving. For example, nurses, doctors, and counselors all tend to respond easily and favorably to Empathetic words. Women, and especially mothers, are very strong in their use of Empathetic impact words in the language. While use of Empathetic impact words does not have to be limited to these groups, we’ve found that by selecting m ore words with Empathetic impact delivers desirable conversion responses from those types of market segments.

Words with Spiritual impact are best used with people and businesses desiring to make an appeal to some aspect of spirituality. This does not mean religion specifically, but any product or service that resonates with “spirituality” oriented markets are appropriate. The clergy, new age, health food and related markets all respond favorably to sales copy heavy with Spiritual impact content. Women and children also respond strongly to words in the Spiritual sphere. Marketing documents with strong Spiritual impact content can make for the most powerful presentations in the marketplac,e but must be used with considerable skill.


This could be a valuable little tool.   Plus it’s fun to fool around with.

 

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This entry was posted on Thursday, May 3rd, 2007 at 10:47 pm and is filed under Blogging, Tips and Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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