Last weekend was the big Google Page Rank shuffle.  Many are screaming out against it.  It seems that some of the major players got a major Google bitch slap.

Google is trying to make it fair for everyone to compete.  What they are most concerned with is people gaming the system.  So many people (and I’m not talking about the major players now) don’t like to play fair.

Let’s take a look at this by way of example…

Blogger ‘A’ - Just a regular Joe (or Heather as it were ) goes about her business blogging everyday trying to provide quality content.  Trying to get links back to her site by way of reciporical reviews, blog rolls, comments, article marketing… you know using the very white hat methods.   A blog like that could remain low in PR and therefore low in the SERP’s (search engine results pages).

Blogger ‘B’ comes along and tries to game the system to get ahead faster.  He buys a bunch of back links, gets even more links from link farms, gets in with a “bad neighborhood” and doesn’t bother putting out quality stuff.  His blog is really spammy and nobody likes it anyway, but they are all sent there through these back links.  And because he has 4 or 5 times as many backlinks as Blogger ‘A’, he lands up higher in the SERP’s.

Google doesn’t like that - neither does the average reader.  I hate spammy blogs.

So Google tries to get tough with them and really crack down.  They want to make it fair.  But what there is a whole other group of Bloggers.  We will call them Blogger ‘C’ that is a mixture of hard work, great content and not quite perfect methods of obtaining links.  These often end up being the major players.  They have refined their blogging skills to have the best of both worlds, up until this most recent round of PR shuffle.  Thus the major bitch slap.

Do I think it’s fair that the major players were taken down like that?

Nope - I certainly don’t. 

But I do think something needs to be done about those spammy blogs.  Google just needs to try a bit harder to smack the right blogs.

With I’m sure Zillions of blogs floating around now, they do need to do something to level the playing field.

Obviously there is more to it than just that little example, and I could get into a bunch of stuff about giving out links on sponsored posts, interlinking in “bad neighborhoods”, when we should use no follow and when we shouldn’t.  But you know what?  Many great writers have already covered this and explained it very well.  Andy Beard, Grizzly, Ian Fernando, and Maki from Dosh Dosh just to name a few

At this point, I’m please with my increase to a PR4.  I actually thought that this would happen during the last update, but better late than never I guess.

With all the controversy, fuss and muss going around about Page Rank right now, many say it’s not worth anything anyway.  Perhaps this is true too.  But it’s worth something to me.   I guess it will always be something and as part of being online, we’re just gonna have to learn to roll with it.

Expect the Best,

google, google bitch slap, page rank, PR, SERPs, traffic, Web 2.0

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This entry was posted on Saturday, November 3rd, 2007 at 8:04 am and is filed under Traffic, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.