Everywhere you go in the blogosphere you hear “Content is King”… “Content is King”… “Content is King”.

Then you hear people saying to scratch Content is King doesn’t work, it’s Quality Content is King. To which I 100 % agree, and I’m starting to understand…

You’ve heard me say before, that I’m not a writer, I’m a numbers gal. Yet, I get friends and readers telling me regularly that you love the way I write. I can’t figure that out, because I think I’ve got much to learn. I mean, I almost failed high school english, and it’s not like I’ve brushed up on my skills since then. And so I asked one of my close friends (thanks Marg) and she said “You write like you’re sitting accross talking to me, having coffee”. I guess I do. I like to explain things, and tell it the way it is, and really “tell the story”. And I really care about what I’m writing, and who I’m writing for.

Tell the story

This week on the 30DC, and in other things I’ve run across, quality has really been talked about a lot.

Mike Mindel has been blogging the challenge. He put up some great information this week - So what is Quality Content Anyway? . In it, he goes into detail of what quality is. He talks says that you need to care about what your writing (I absolutely agree). And, he shows you how to layout the blog/post. Very Helpful!

In Days 21 and Day 23 of the challenge, Ed points out a fabulous example of “telling the story” with one mom selling some Pokemon cards on eBay. She’s not selling at all. She’s telling a story. Great stuff, and as Ed would say “just brilliant”.

Days 23

Yesterday on FTR , Jack posted a video about Seth Godin talking to Googl’ers. It’s about 48 minutes long, but so well worth your time to watch. In it, he talks about how people don’t buy thing because they need them. They buy them because they want the story, and how it will make them feel.

Seth Godin Speaks to Google

Final ThoughtsIn order to produce a quality blog that keeps readers coming back, you need to publish quality content. I believe any body that sets their mind to it can accomplish this. But, I think it takes a few things to achieve…

1. You have to care about what you’re writing, and who it is for.
2. “Practice make perfect” - keep writing, don’t give up. It DOES NOT feel natural or easy when you first start to write — keep going. It does get easier.
3. Don’t write just to sell. People see through that immediately anyway. Tell the story, and write like you’re talking to your best friend.

Just my two cents.

Enjoy your Sunday.. It’s the last one of August already!

Expect the Best,

Blogging, copywriting, Ed Dale, mike mindel, quality content, seth godin, tell the story, Thirty Day Challenge, Web 2.0, writing

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This entry was posted on Sunday, August 26th, 2007 at 8:48 am and is filed under Copywriting, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.